Nestled in the hands of Jamaica flows ink from one of Jamaica’s most creatively erotic minds. Born Richard Campbell in 1980, the unexpected author has surpassed all skepticism and has established himself as one of Jamaica’s best authors. What started as just a means to enliven others on facebook, blossomed into a book which has persons both locally and internationally yearning for it’s provocative and naked story line. Affectionately called Richie, he is not new to fame as he left the University of Technology to pursue his dream of becoming a designer. He fondly remembers cashing in his University degree tuition to purchase materials to initiate his clothing line. He then created the clothing company called Drenz Fashion which was a major success in the local market.
Jamaica is renown for its tourism and its athletes, however there are times when that one Jamaican decides to elevate himself from the arms of the norm and break into a market that many has avoided. He refers to himself as the “Silly Wabbit” and lives his life seeking the humour in every situation. Like every entrepreneur, the story of success grew from sufferings and disappointments, however driven with the need to become great this Silly Wabbit dismissed all criticism and let his fingers flowed with his thoughts.
Currently The Heart of Revenge, a Jamaican novel is ranked at number 52 on the kindle, contemporary fiction readers list and is said to be the best local seller by bookstores islandwide. You can view at http://www.richiedrenz.com.
There are many who will look at our economic climate and laugh at the choice to become an entrepreneur, however driven individuals like Richie has proven that with the perfect ingredients for success; persistence, commitment, a good product and a touch of madness one can achieve greatness. I did say madness; this is because one has to be mad enough to take the route of entrepreneurship and dismiss the safe environment of working for others. One has to be mad enough to remain focus when one is faced with what may seem as insurmountable obstacles in the initial start up phase. Most importantly one has to be mad enough to know when to turn away from the “do not do this”, “you wont achieve that”, “you need to get yourself a 9am-5pm” and the “it wont work”. Sometimes we have to separate ourselves from the people we love, the things we have become accustomed to and understand that Greatness in not given; its achieved. Richie for instance writes better when he leaves his home in Portmore, Jamiaca and head to scenic Montego Bay which secludes him from friends and unnecessary distractions.
Luckily for Richie both entrepreneurial ventures have been successful despite the battle scars he gained, which now serves as a platform for pushing himself further. Not every amazing idea we concoct will become a reality masterpiece. You may fail not once, not twice, sometimes not even three times, you have to learn to use your DELAYS not failures not just to light but fuel your inner desire to succeed. Not every business idea needs a million dollars as start up capital, some just need a pen and a paper and patience to slowly build over the years.The fallacy that you have to start big is nothing but a farcical! Richie who never liked reading and is from a mathematical background printed The Heart of Revenge, without an editor, publisher or distributor. Sometimes like Richie we need that first person to buy/experience our product and that person through word of mouth may bring you ten or more….. For a lot of us, we do not want to start with one, we want that elusive thousands.
Jamaica is at a critical point where we need young minds to breath new life into our economic and social sectors. Like Mr Campbell sometimes all it takes is for us to make the first step of writing our thoughts.
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Article done by Kaseka Daley, Founder of Iconic Travel and Events
Kaseka has worked within the hospitality industry since gaining her BSc in Hospitality and Tourism Management. The idea to initiate Iconic stemmed from a need to fill the hiatus created by local travel agents which she identified while being Reservations Supervisor. Since then the drive to surpass her last best has kept her pursuing new initiatives daily. Follow her on twitter @iconic_jamaica or @elites_dec21 and keep connected.